Branding and Image
The name Midtown has become a common term in the community. Over the last few years, Midtown has been used in a variety of settings and in the media to vaguely describe something south of Old Town but with no real boundaries. The BID has engaged local design firms One Tribe Creative and BHA Design, to establish a brand and a series of features that will form recognizable edges to the district. These include special enhancements at intersections, signs for medians, unique landscape features, and other enhancements which will make Midtown clearly recognizable.
This is the Midtown Primary Identity shown with the slogan and is to be used in most marketing applications.
This is the Midtown Special Uses Identity, designed for unique applications such as signage, banners, wayfinding, and social media profiles.
Image enhancement and placemaking concept
